That Sevco-Sports Direct commercial deal expressed via the medium of people on a hill: ROLLING!
The Daily Record has declared yet another “War“.
Any more, and it could find itself subject to UN sanctions.
This time it’s Sevco squaring up to His Big Mikeness after “discovering” that Sports Direct’s commercial deal with Scotland’s newest club is a seven year rolling one.
The prevailing view in Clumpany Towers is that “discovering” = “knew ages ago, but spinning it now for dramatic effect”.
After all, the new regime has been in place – and privy to commercial information – since early March.
Heading into its Fifth Season. Not a boast that Sevco can make…
In terms of the rhetoric being used, there are no surprises in Keith Jackson’s piece.
HMB has apparently “turned his guns on the new regime”, the commercial deal is described as “crippling” and “astonishing”, the…